Disneyland of Sport
I imagine a 'SportsLand' site that will attract visitors from all over the world. And when they arrive the effect will be like when you walk through the gates of Disneyland. Sport practise everywhere. The site is enormous, and there is the real possibility to create a living sports eco-system where users, customers, locals and partners live, work, play and interconnect. I imagine the heart of the site to be fully green and natural, with other aspects built around it. The notion of 'behind the scenes' disappears, as all aspects of the site are transparent (for example the sports research), so we use glass and open spaces. We will have manufacturing, using 3D production and recycling solutions on site. Massively inspired by nature, the new HQ becomes a global reference in 'organic' design and space, evolving over time, in line with its eco-system.
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